The Winter Olympics ignited the “ice and snow fever” and “North ice and South Exhibition” remarkable results

2022-08-10 0 By

China News Shanghai On February 15 (reporter Miao Lu)The Winter Olympics are underway in Beijing.On the field, the athletes are valiant;Outside the arena, ice skating, ice hockey, indoor skiing and other ice sports are in full swing.Wait in line, get your equipment, tie your knee pads, put on your skates, and slide into the real ice rink of 1800 square meters…This is the scene that will be seen every day at the All-star skating club of The MEGA store in Shanghai nanxiang Impression City.Most of them were beginners. They were toddling, holding hands, or sliding against the wall. They got up after falling down, beaming with excitement.”Influenced by the Beijing Winter Olympics, many children and parents are eager to experience ice sports.”Pan Yihai, manager of the All-star Skating Club, a MEGA store in Nanxiang City, said thousands of individual customers come to experience the program every day, with the number of visitors increasing by about 40 percent over the same period last year, with teenagers accounting for more than 65 percent.In order to prevent and control the epidemic, the number of people in the store has reached about 100, and the store will be restricted.After waiting in line for more than half an hour, Li feiyan finally got the entry number plate. After the experience, she still wanted more.”I have experienced roller skating before, but it was the first time to skate on a real ice rink. It was a little difficult at the beginning, but after more practice, I could skate smoothly.”Li said the Winter Olympics helped her learn more about snow and ice sports, and gu Ailing, who recently became an Internet sensation, made her want to try skiing.Meng Fantao, a figure skating coach at Shanghai Yangpu Champion Ice Rink, said he has not only seen the number of students increase year by year, but also witnessed the change of mentality.”It used to be that people wanted to experience the sport, but now more and more people are willing to really continue to learn figure skating.”In addition to the ice events, Gu Ailing, Su Yiming and other Chinese athletes in the Beijing Winter Olympics wonderful performance, also let many citizens have “pit” skiing events.Shanghai is reportedly building the world’s largest indoor ski resort, Snow and Ice Star, which is expected to be completed and open to the public by the end of this year.With a total floor area of 227,000 square meters, it is expected to attract a steady flow of more than 3.2 million passengers annually after completion of a functional project integrating sports, entertainment, leisure and tourism.The Winter Olympics are igniting a national passion for ice sports.From the perspective of consumption trends during the Spring Festival, the overall transaction volume of skiing and ice sports commodities on JD platform increased by 322% and 430% year-on-year.From New Year’s Eve to the fourth day of the first lunar month, Tmall saw a year-on-year growth of over 180% in skiing equipment and over 300% in ice sports categories.With the momentum of the 2022 Beijing Winter Olympic Games, the effect of “north ice exhibition south” in China is remarkable, and the ice and snow sports are gradually expanding from south to west to east.The latest data from Meituan shows that the popularity of ice-related activities has increased due to the impact of the Beijing Winter Olympics.”Ice and snow carnival” once ranked Top1 on meituan users’ hot search list.Compared with the same period in 2019, the popularity of online visits to snow and ice venues in Beijing, Guangdong, Jiangxi, Shanghai, Chongqing and Yunnan increased by more than 100%.As for Shanghai, by the end of 2021, there are 14 ice rinks, 43 indoor skiing venues, 3 curling venues and 8 curling tracks in Shanghai. All kinds of ice and snow sports are distributed in 13 districts and 4 universities in the city.According to Yan Jiadong, president of Shanghai Snow and Ice Sports Association, more than 600,000 people participated in various snow and ice activities in Shanghai in 2017.With the continuous popularization of ice and snow sports, the number of trips reached more than 2.8 million in 2021.Wang Zhiqiang, an ice hockey coach at the Feiyang Ice Sports Center in Northeast China, feels the same way. “In the past two years, Shanghai has built many ice and snow stadiums, which has helped the rapid development of ice and snow sports in Shanghai, especially among teenagers,” he said.He said the Beijing Winter Olympics served as a catalyst for more Shanghainese to take the initiative to know and understand ice and snow sports, thus strengthening the promotion of ice and snow sports.(after)