Kweichow Moutai will build a factory not far from the Xijiu distillery

2022-06-20 0 By

Kweichow Moutai continues to increase the number of maotai-fragrant series wines.On January 26, journalists from the Research group of New Consumption Index of Nandu Liquor noticed that Kweichow Moutai had already held the first meeting of the third board of Directors in 2022. During the meeting, the board of directors of kweichow Moutai deliberated and passed the proposal on the investment and implementation of the “14th Five” Maotai-flavored wine Xishui Tongminba Phase I Construction project.According to the bill, the company will invest 4.11 billion yuan in tongminba, xishui County, for projects related to maotai-fragrant wine series.After the completion of the project, the production capacity of maotai-xiang series wine will be about 12,000 tons, the production capacity of koji will be about 29,400 tons, and the storage capacity will be about 36,000 tons. The construction period will be 24 months.Nandu reporters noted that this is the first time that Guizhou Maotai Maotai-fragrant series of liquor has increased its production capacity after doubling its revenue.According to the 2021 business data disclosed by Kweichow Moutai, the capacity of Moutai series wine base wine in 2021 is about 28,200 tons, close to the scale of 30,000 tons.Under kweichow Moutai’s “two-wheel drive” strategy (Maotai wine and Maotai-xiang series wine) and the “sauce wine craze” last year, The maotai-xiang series wine of Kweichow Moutai has shown a rapid growth trend. Last year, the annual revenue of listed companies was about 12.6 billion yuan, and the revenue scale exceeded 10 billion yuan for two consecutive years.According to the planning of Kweichow Moutai, maotai-xiang series of liquor will form four large single products with a scale of more than 1 billion yuan.Held in January 2021, guizhou maotai maotai-flavor liquor series national dealers association, guizhou moutai said, at the end of the series of maotai-flavor liquor “difference” to achieve revenue doubled, group accounts for more than 10% to reach and strive to enter the national liquor before eight, at the same time form below 500 yuan, from 500 to 1000 yuan, one thousand yuan of three products with price,To create a flagship brand with dominant and leading price in the whole sauce wine market, and dig into the Yangtze River Delta, Pearl River Delta and other markets.In the new round of layout of maotai-fragrant series of wine this year, on the product side, Kweichow Moutai launched maotai-fragrant series of wine “Maotai 1935” on January 15 this year, and defined this wine as the “pillar” of maotai-fragrant series of wine of 1000 yuan level. Up to now, the market price of this wine has been promoted to about 1800 yuan, and “one wine is hard to find”.In terms of maoxiang series wine production capacity construction projects, in addition to the above-mentioned investment in Tongmin Town, Xishui County, Kweichow Moutai also passed a resolution in 2018 to invest in the construction of 30,000 tons of Maoxiang series wine technical renovation projects and supporting facilities in Xinzhai, Tangziping and Dadi, Xishui County, with an investment of about 8.384 billion yuan.In addition, nandu reporters noticed through the map software that Kweichow Moutai’s maotai-fragrant series projects in Xishui County are distributed along the Chishui River, and are respectively located in the east and west of Xi liquor production base and Lang liquor manor.Among them, tongmin Town project is only about 28 kilometers away from Xi Wine production base (calculated by road distance).This means that the layout of maotai-flavored wine industry along the Chishui River will be further enhanced.Nandu reporter Beibei