Travel market embraces Indian Summer

2022-05-24 0 By

According to the estimation of the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, 251 million trips will be made by domestic tourists, and the revenue of domestic tourism will reach 289.198 billion yuan.Under the overall requirements of the prevention and control of the epidemic, the Spring Festival holiday tourism market performed better than expected and was generally safe, stable and orderly.At present, at the macro level, the tourism market constantly presents new characteristics and new trends.Industry insiders pointed out that as the COVID-19 epidemic gradually dissipates, the long-dormant travel industry may usher in an Indian Summer.Despite the outbreak of COVID-19 in many parts of China during the Spring Festival holiday in 2022, the tourism market maintained a stable performance, which undoubtedly brought light to the tourism industry in adversity.The travel market continued to recover during the Spring Festival amid the normalization of epidemic prevention and control, with segments such as ice and snow travel, parent-child travel and smart travel showing brisk performance, according to inventory data released by several travel platforms.The Spring Festival meets the Beijing Winter Olympics, and the consumption of ice and snow sports and tourism heats up, becoming a new highlight of the Spring Festival holiday tourism.On Ctrip’s platform, orders for ski tickets rose 33 percent year on year in the first three days of the Holiday.On the hornet’s Nest platform, searches related to the Winter Olympics, such as “ice and snow” and “skiing” in Beijing during the Spring Festival holiday, increased by 215 percent on average from early January.Data from the same trip shows that destinations for ice and snow sports experience, such as skating rink, ski resort and ice and snow theme park, attracted the attention of tourists during the Spring Festival.In addition, this year’s Spring Festival holiday coincides with the first winter holiday after the “double reduction”, providing families with a pleasant “opportunity to walk their children”.Ticket data from Ctrip showed that family orders accounted for nearly 40% of the total orders during this year’s Spring Festival holiday, with families spending 31% more on scenic spots than non-family orders.Among them, parent-child orders of the post-80s generation are 6 times that of the post-90s generation, and the spending of the post-80s generation to take their children to scenic spots is 10% more than that of the post-90s generation.With the continuous improvement of digital technology, the construction of smart tourism has also become more effective.Hebei, Shanxi, Shanghai and other places have strengthened the application of smart tourism technology, making it easier for tourists to obtain one-stop information on booking, traffic restriction, epidemic prevention and control through the official wechat accounts of scenic spots. Big data has been used to guide tourists to travel during off-peak periods, so as to achieve scientific control and intelligent traffic restriction.The epidemic has hit the tourism industry hard.In order to revitalize China’s tourism consumption market as soon as possible and boost confidence for the development of the industry, relevant departments have launched favorable policies, the majority of urban and rural residents travel showed a “steady before rising” trend, holiday tourism market performance better than expected.The State Council previously issued the “14th Five-Year Plan” for tourism development.According to the plan, by 2025, the level of tourism development will continue to improve, the modern tourism system will be more sound, the effective, high-quality and flexible supply of tourism will be more abundant, and the demand of mass tourism consumption will be better met.Domestic tourism is booming, inbound and outbound tourism is advancing in an orderly manner, the international influence and competitiveness of the tourism industry are notably increasing, and major progress has been made in building China into a tourism powerhouse.On the eve of the Opening of the Beijing Winter Olympic Games, the Ministry of Culture and Tourism, the National Development and Reform Commission and the General Administration of Sport of China jointly issued the Construction Plan of the Beijing-Zhangjiakou Sports culture tourism Belt.Planning proposed to jing zhang dual 25 Olympic venues, 21 public ski resort, and six of the world cultural heritage and numerous cultural relics protection units and intangible items, high-grade tourism scenic spot and holiday resort, key villages and towns of rural tourism, sports, culture and tourism resources integration, to better meet the demand of the masses of ice and snow good life new.In addition, at the end of January, the first list of tourist and leisure blocks was announced.It is understood that the launch of the list, effectively promote the construction of national tourism and leisure blocks, promote the agglomeration of tourism and leisure products and services, strengthen the display of distinct cultural characteristics, promote tourism and leisure as the basic function of the city, and more fully meet the tourism and leisure needs of tourists and local residents.Looking back on the past two years, the tourism industry has encountered unprecedented shocks and challenges.But when the spring breeze blows across the land, everything sprouts and revives.Dai Bin, president of the China Tourism Academy, said the number of domestic tourists is expected to reach 3.98 billion in 2022, with domestic tourism revenue reaching 3.81 trillion yuan, up 19 percent and 27 percent year-on-year respectively, recovering to nearly 70 percent of the same period in 2019.In the long run, the epidemic forces the industry to reshuffle and reduce supply. The industry prosperity is expected to accelerate under the effect of the recovery of demand after the epidemic is basically controlled.Outbound tourism, in particular, is growing fast.The number of inbound and outbound tourists is expected to increase by 20 percent year-on-year in 2022, recovering to around 25 percent in 2019, Dai bin said recently.Australia, New Zealand, Malaysia and other countries have recently put forward plans to open their borders, which is undoubtedly good news for the pent-up domestic demand for cross-border tourism.A gradual recovery in tourism is like a warm breeze blowing through the capital markets.Affected by the relevant positive news, recently, the performance of the tourism plate continued to pick up, become the two cities leading the vanguard.In this regard, Huatai Securities believes that the current market oversold rebound window will come, the market will gradually reverse the pessimistic mood and turn positive again, continue to be optimistic about the loss of the epidemic, performance bottoming out rebound of aviation, hotel, tourism and other consumer industries leading stocks.Guosen Securities also pointed out that the “14th Five-Year” tourism development plan put forward to promote entry-exit tourism at the right time, and the Civil Aviation Administration issued the “14th Five-year” civil aviation development Plan in 2023-2025 focus on restoring international market exchanges, industrial policy level has been ready for the opening.When liberalization is chosen one day, there is a high probability that domestic epidemic prevention policies will be loosened and the door will be fully and effectively opened at the same time.In January 2022, China’s CPI rose by 0.9% year-on-year. The increase continued to slow down